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Why choosing natural fibers matters for your comfort, skin, and overall well-being As consumers become more mindful about what they wear, the conversation around fabric health is growing louder—and for good reason. The materials we put against our skin every day can influence everything from body temperature to skin sensitivity, odor control, and overall comfort. And when it comes to choosing between natural merino wool and synthetic fabrics , the difference is remarkable. A

Why looking festive, feeling your best, and staying cozy matters more than ever The holiday season has always carried a certain magic—twinkling lights, joyful gatherings, heartfelt traditions, and that unmistakable sense of togetherness. And woven into the fabric of these celebrations is another cherished custom: dressing up beautifully for the holidays . From elegant dinners to neighborhood gatherings, from office festivities to family celebrations, this time of year invites

Once upon a time, getting dressed was more than just covering up — it was an expression of care. Care for ourselves, for the people we meet, and for the world we move through each day. Somewhere along the way, in our rush toward comfort and convenience, we seem to have lost that art. Today , casual has become the default. Denim and sneakers have replaced trousers and polished shoes. Yoga pants go everywhere — from grocery aisles to dinner tables. We prize comfort, yes, but p

Some pieces are so effortlessly useful, you’ll wonder how you ever lived without them — our Mad About Merino ponchos are exactly that....

Merino wool cardigan JESSE, a hip length essential. At Mad About Merino, we know that a cardigan isn’t just about warmth — it’s about...

JESSE - our merino mini drape cardigan When the season shifts and the air takes on that first hint of crispness, layering becomes the key...

As the days grow shorter and the air turns crisp, finding that just right layer becomes essential. Too heavy, and you’ll overheat; too...

Gorgeous and healthy wearing merino wool clothing. At Mad About Merino, we believe in creating fashion that feels as good as it looks....