​A Proudly Patriotic, Family Owned Business:

​We’re a small, U.S.-owned family business with deep roots in American values—hard work, freedom, and quality craftsmanship. While some of our merino wool production involves global partners, everything else—from our original designs and product photography to our website and customer care—is handled right here at home.

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Effortless Style, Endlessly Versatile

​Our merino wool collection is built for simplicity and elegance. Each piece is easy to pair, layer, and style—whether you're dressing up or winding down. Scarves, ponchos, and cardigans work seamlessly together for a wardrobe that feels effortless, yet refined. Start with your favorite base layer, then add a piece that speaks to your mood—classic, cozy, and uniquely you.

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Style That's Good For You - And The Planet

​Merino wool is one of nature’s most remarkable fibers. Naturally breathable, antimicrobial, temperature-regulating, and UV-protective—it keeps you comfortable in all conditions, even when wet.

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Luxurious Comfort. Easy Care.

​Soft, breathable, and surprisingly low-maintenance, merino wool outperforms both synthetic and traditional natural fabrics. It’s a practical luxury—because you deserve beautiful clothing that works as hard as you do.

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Limited Runs. Unique Finds.

We create in small batches, offering a curated selection of colors and styles you won’t see everywhere else. That means your favorite piece is truly yours—unless, of course, someone asks where you got it.